Case Studies...

Nature Valley Granola Bars

Nature Valley - A new ad campaign for Granola Bars

The Nature Valley team wanted to determine a communications strategy that resonates with Nature Valley brand champions and a way of verbally and visually expressing this through a new advertising campaign.

We discovered...

Exactly what triggers customers to reach for a Nature Valley bar as a healthier snack and why they choose it over other snack options.
What they value in Nature Valley bars that other cereal, chocolate or cakey snacks just don't provide.
The language to use in communications that will resonate with customers and prompt them to buy Nature Valley.

The Result:

The new campaign is currently in production.

"The holy grail in communications research is identifying and decoding the 'magic' that makes consumers fall in love – and stay in love - with your brand. Di and Tina at TBO did a fantastic job helping us to understand the magic that drives consumers to love Nature Valley. Not only did they clarify what the emotional benefit is that NV delivers, but they identified the specific functional product benefits that conjure up this emotional pay off – something we'd struggled with for a while. Now we're able to capture that magical connection through our new TVC, which is currently in development. My internal marketing clients and our agency all felt that thanks to TBO, we were able to develop one of the tightest, clearest creative briefs ever!"

Natasha Hritzuk - Head of Category and Consumer Insights, General Mills UK