Jo Whitaker...
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Jo Whitaker |
Team Member
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Di Tunney
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Jo Whitaker (Associate)
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Rachel Francis (Associate)
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Wendy Sullivan (Associate)
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Margaret Meyer (Associate)
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Carol Frankland (Associate)
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Jo is a market research expert with 20 years experience. She has been Ôthe clientÕ and knows how important it is for research to be not just ÒinterestingÓ but actionable too.
Jo started her Market Research apprenticeship in an agency in Leeds where she worked on diverse projects such as running focus groups about nit treatments, and setting up a mystery shopping programme for Harry Ramsden Fish Restaurants. Eventually she was tempted away from Leeds to work as Market Research Manager for Allied DomecqÕs Pub Division giving her the perfect excuse to spend even more time loitering in pubs. She then moved to Mars working on the Pedigree dog food brand before setting up Solva Consultancy with Rachel Francis in 2005.
People who have worked with Jo have described her as down-to-earth, bright and perceptive.
She is passionate about making sure that research findings are succinct and useable.
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