Case Studies...
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Old El Paso |
Case Study Subject
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Brantano
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Nature Valley
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Old El Paso Dinner Kits
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Boots Opticians
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Boots (Retail)
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PowerGen (now Eon)
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Allied Lyons Retailing
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Astra Zeneca
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Old El Paso Dinner Kits - Ad campaigns for Fajita, Taco and Burrito |
OEP's Questions:
What is important to our customers buying Old El Paso dinner kits and how do we communicate with them in their words rather than ours? What are our customers focusing on? What are their buying 'levers' that we arenÕt yet pulling for them?
Our Answer:
They want time to focus on the people enjoying the meal with them, plenty of variety so the friends and family around the table can dig in and make up their own combinations, and the fact that it can be eaten with fingers and be messy adds to the fun of the whole occasion.
The Result:
A very successful advertising campaign focused on 'Share the Fun' and the product started flying off the supermarket shelves, with sales uplifts of up to 155%.
'Our advice to retailers is to stock up now on Old El Paso Dinner Kits and a variety of accompaniments Š the previous airing of this campaign showed an increase in demand and sales during air-time.'
Andy Foweather, Sales Director of General Mills,
Talking Retail.com 26 February 2008
"Working with The Best Organisation enables us to develop a dialogue with our customers, becoming fluent in the language that is bespoke to the OEP brand. They always give us rich insights above and beyond the brief and get us much closer to actual execution than most other methods of qualitative research."
Simon Worne, Senior Marketing Manager
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