the customer language
and brand personality people

Di Tunney...

Di Tunney

Di Tunney has 25+ years experience in all aspects of market research and marketing, working with a diverse range of organisations in different sectors, including FMCG, finance, pharmaceutical, healthcare, retail, food and drink, white and brown goods and utilities. Di originally trained with Unilever working for Research Bureau Ltd (now Research International). In 1978, she joined Thomas Cook in a research buying role. Di then took general marketing management role with Allied Breweries and was Marketing Director of Guild Home Video before setting up her own full service market research agency in 1986.

Increasingly aware that the industry needed unconventional research to really reach into the hearts and minds of customers, Di trained in Language and Behaviour Profiling and NLP (Neuro Linguistic Programming). The Best Organisation is the first company in the UK to use NLP techniques in customer research and are currently the only company offering Customer Language and Behaviour Profiling in the marketing and customer research industry.

Di has been a certified Master Practitioner of NLP since 1999 and a certified trainer and consultant in Language and Behaviour Profiling since 1998. She is a member of The Market Research Society, Marketing Society, IOD, CIPD, and the BBNLP.

Favourite Quote:
'If we knew what it was we were doing, it would not be called research, would it?' Einstein

'I love this quote, because so much customer research starts with an assumption and then asks the customer to prove or disprove that assumption, when what's really important to the customer is usually something else entirely; but they don't get the chance to talk about that! If you start with the thought that you know nothing and the customer knows everything, then the role of research is to discover what the customer knows.' Di T