Case Studies...
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Boots Opticians |
Case Study Subject
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Brantano
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Nature Valley
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Old El Paso Dinner Kits
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Boots Opticians
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Boots (Retail)
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PowerGen (now Eon)
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Allied Lyons Retailing
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Astra Zeneca
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Boots Opticians - Recall mailing |
Boots Opticians wanted to know how to improve their eye examination recall mailings so that more people would come back to Boots for their regular eye exam.
Our input:
We discovered what was really important to customers in returning for their eye examination and the language to use in that recall letter that would prompt them to make the appointment.
The Result:
A 30% increase in the numbers of people taking up their eye exam after receiving the recall mailing.
"Thanks for your helpÉ you've helped us develop a campaign that might make a real difference."
Anthony Draper, Direct Marketing Manager
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